Dear Publisher,
I am proposing my new magazine called Animals in Action. This magazine will be different from any other magazine, considering the gist will be comprised of snapshots taken by readers. Only the best, bizarre, surprising, heartfelt images taken and sent in by readers will be featured in an issue. Every week there will be a new issue, and there will also be articles and events featured relating to wildlife and animals. People are also welcomed to send images of their own pets. It will also feature articles on domestic animals and pet care tips.
Although anyone can enjoy Animals in Action, it is not expected to attract young children. It is more focused to attract anyone who enjoys being outdoors and likes the wildlife feel. There shouldn’t be differences in income level among readers, and it shouldn’t affect self image. The magazine will focus strictly on the love and passion one might have for animals, leaving out any type of material a gossip or fashion magazine would have.
A magazine that would be competition for Animals in Action would be National Geographic. The difference would be my magazine would have more of a modern twist to it. I would feature well known animal experts and have a section with nationwide events featured. The pictures from events the week before will be shown. It will be a colorful magazine, displaying animal art from young students nationwide giving them the chance to win prizes. Anything animal will be featured.
Five advertisers that probably would like to reach readers
Travel Agencies (places that offer vacations to places that have wildlife)
Petco
Nikon
Aspca
Five articles featured in the first issue
Picture Perfect Penguin
Safari Snapshots: Hall of Fame
What You Can do to Help Homeless Animals in Your Community
The True Connection between a Man and his Best Friend.
The cover of the magazine will feature an image of an animal and the best stories to be featured in that issue. It will have a lot of color to attract attention. (I would have added more graphics, but the program makes it difficult.) Also, the humanitarian of the week will have their picture featured on the front. The first issue will have the best selected image taken by a reader.